Category

lobby poster

Client

Crossroads Financial Services,
Hallettsville, TX

project overview

lobby poster | crossroads financial

Objective: Design a visually engaging and informative lobby poster to encourage clients and visitors to inquire about IRA funding, promoting Crossroads Financial Services’ expertise and personalized financial advisory services.

Design Challenge: The poster needed to capture attention and convey a clear, actionable message in a busy lobby environment. It had to be visually appealing while effectively communicating the call to action: encouraging individuals to think about their retirement savings and consult with the firm’s advisors.

Design Solution: We developed a bold and colorful poster that stands out and quickly communicates the key message. The design features a large, eye-catching headline and a playful visual element to draw attention.

  • Headline: The bold, prominent headline asks, “Have you funded your IRA’s yet.. Ask us how!” This direct and engaging question prompts viewers to think about their financial planning needs and positions Crossroads Financial Services as the go-to solution.

 

  • Visual Element: The use of a large, pink question mark integrated with a piggy bank image adds a playful and approachable element to the poster. It visually represents financial savings and invites curiosity, making the topic of IRA funding feel more accessible and less intimidating.

 

  • Color Scheme: A vibrant yellow background is used to capture attention and create a warm, welcoming atmosphere. The contrasting dark brown text ensures readability and focus, while the use of pink in the piggy bank and question mark adds a touch of friendliness.

 

  • Contact Information: The poster prominently displays the contact details of the financial advisors, Guy James and Freeman James, along with their titles and email addresses, making it easy for clients to reach out directly.

 

  • Branding: The Crossroads Financial Services logo is included to reinforce brand recognition, along with a brief description of the services and communities they serve, establishing the firm’s local presence and commitment to the community.

 

Outcome: The lobby poster successfully captures attention and prompts clients and visitors to consider their retirement planning options. By presenting the information in a friendly and approachable manner, it encourages engagement and positions Crossroads Financial Services as a helpful and accessible resource for financial advice.

7 Key Benefits of a Lobby Board for Client Engagement

Incorporating a lobby board into the reception area or lobby of a financial services firm, or any business, is an effective way to engage clients, promote services, and reinforce the company’s brand identity. It serves as both a marketing tool and a communication channel, enhancing the overall client experience.

  • Captures Attention
    A well-designed lobby board grabs the attention of clients and visitors immediately upon entering, making them aware of key messages or promotions in an impactful way.
  • Reinforces Brand Identity
    By showcasing the company’s logo, colors, and messaging, lobby boards help strengthen brand recognition and trust, ensuring clients have a consistent experience with the brand.
  • Promotes Services and Products
    Highlighting specific services or offers, such as retirement planning or special promotions, informs clients about what the business provides, encouraging them to explore more of the firm's offerings.
  • Encourages Client Interaction
    Clear calls to action like “Ask us how!” or “Contact us for more information” prompt clients to engage with staff, leading to more inquiries and deeper client relationships.
  • Cost-Effective Marketing
    Once designed and produced, a lobby board serves as a long-term, cost-effective marketing tool that can be updated or replaced as needed, making it a versatile way to communicate with clients.
  • Enhances Professionalism
    A professionally designed lobby board improves the overall appearance of the lobby, demonstrating attention to detail and commitment to a high-quality client experience.
  • Increases Client Awareness and Retention
    By consistently sharing valuable information, lobby boards keep clients informed about the services available, leading to higher satisfaction and client retention.

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